top of page
IMG_3838 2_edited.jpg

    January 26th, 2023


Dear Friends,

Running Purest Form over the last 5 years has taught me to embrace the inevitability of change.

After many seasons of designing, producing, and operating the ins and outs of this small business dream of mine, I have decided to shift my focus to my growing family and say goodbye to Purest Form for now.

Pouring myself into Purest Form has been such a pleasure and blessing in so many ways. Intentionally designing ethically made clothing, building genuine relationships with my customers, producing handmade garments locally, and being able to contribute to the personal style of women across Canada has fulfilled a personal passion I always longed to be able to share with others.

Making the decision to close Purest Form was not easy but I know that this next chapter of my life as a mother will be even more rewarding. While I don't yet know how it will all unravel, I know that all sorts of creative endeavours still lie in my future and I look forward to sharing those with you as they develop.

We will be halting operations on all production in two weeks time, in order to give everyone a chance to make any last purchases on made-to-order items. After February 9th we will be selling our limited remaining in stock items at a substantial discount. Kindly note that all purchases made from January 26th onward are final sale. Please subscribe to our mailing list for exclusive access to our closing sale. 

I am eternally grateful for each of you who have invited my designs into your wardrobe, and who have shared in the joy that each garment contains. Each of you, each kind interaction, each garment, each season together have become a treasure to me. I can't wait to see how we cross paths again in the future. 

With gratitude and love,
Tanya Ruddy


bottom of page