Meet the Founder:
Tanya Ruddy
Tanya got her start in the fashion industry over a decade ago as a fit specialist. She has a passion for pattern making and garment construction that is reflected in the quality of her work as a designer. Tanya drafts each Purest Form pattern by hand, conducts each fitting, and personally sews each garment to ensure that every piece reflects her vision for feel-good fashion. As the owner of this small business, Tanya has her hands on every aspect of Purest Form and loves getting to know her community of customers on a more personal level (so feel free to message her anytime!)
About the Brand
We are a Canadian based small business that strives to provide an outer representation of a woman’s true self. Our clothing is designed to compliment a woman’s natural shape and to make her feel beautiful without suffering for fashion. All of our designs can be worn with a regular bra and you'll find functional pockets wherever it's possible to include them. We love pairing tailored fit and forgiving fabrics because looking your best while feeling your best is our idea of a match made in heaven.
Keeping it Local
All of our styles are designed and made to order right here in our New Hamburg, Ontario studio. Keeping sourcing and production local is important to us as it reduces our carbon footprint, supports our local economy, and gives us peace of mind knowing that fair wages and safe working conditions are provided to anyone who takes part in making our clothing.
