BEHIND THE BRAND
Our deepest desire is to spark that smile that comes from slipping into the outfit that makes you feel like
your Purest Form.
We are a Toronto based company that strives to provide an outer representation of a woman’s true self. Our clothing is designed to compliment a woman’s natural shape and to make her feel beautiful without suffering for fashion. All of our designs can be worn with a regular bra and you'll find functional pockets wherever it's possible to include them. We love pairing tailored fit and forgiving fabrics because looking your best while feeling your best is our idea of a match made in heaven.
All of our styles are designed and made in Canada. We love building relationships with local suppliers and manufacturers and believe in supporting our fellow Canadian businesses whenever possible. Keeping sourcing and production local reduces our carbon footprint, supports our local economy, and gives us peace of mind knowing that fair wages and safe working conditions are provided to anyone who takes part in making our clothing.