BEHIND THE BRAND
Our deepest desire is to spark that smile that comes from slipping into the outfit that makes you feel like
your Purest Form.
HOW WE CAME TO BE
Purest Form was founded to amplify the spirit of self-assured and intentional women through quality, ethically made, and meaningfully designed clothing and accessories. We believe that getting dressed is an act of self love and invite women to indulge their curious nature through vibrant colors, playful details, quality fabrics, and beautiful fit.
WHAT WE'RE ABOUT
We are a Canadian based small business that strives to provide an outer representation of a woman’s true self. Our clothing is designed to compliment a woman’s natural shape and to make her feel beautiful without suffering for fashion. All of our designs can be worn with a regular bra and you'll find functional pockets wherever it's possible to include them. We love pairing tailored fit and forgiving fabrics because looking your best while feeling your best is our idea of a match made in heaven.
KEEPING IT LOCAL
All of our styles are designed and made right here in our New Hamburg, Ontario studio. Keeping sourcing and production local is important to us as it reduces our carbon footprint, supports our local economy, and gives us peace of mind knowing that fair wages and safe working conditions are provided to anyone who takes part in making our clothing.
ABOUT OUR DESIGNER
Tanya Ruddy got her start in the fashion industry nearly a decade ago as a fit specialist. She has a passion for pattern making and garment construction that is reflected in the quality of her work as a designer. Tanya drafts each Purest Form pattern by hand and conducts each fitting personally to ensure that every design reflects her vision for feel-good fashion. As the owner of this small business, Tanya has her hands on nearly every aspect of Purest Form and enjoys getting to know her customers on a more personal level (so feel free to message her anytime!)